Elaine Flook - Style Not Fashion – Medium

Elaine Flook - Style Not Fashion

Pinned

Elaine Flook - Style Not Fashion

About Me — Elaine Flook

I spent around 20 years working in design management and corporate branding. I cut my teeth as a Publicity Executive for a UK TV company…

2 min readMar 12, 2022

--

1

--

1

Elaine Flook - Style Not Fashion

Keep Calm and Wear it Well

How the 1940s demonstrated that style is a statement of strength, and fashion is a form of defiance.

7 min readMar 19, 2024

--

Keep Calm and Wear It Well image for the Chersey Exhibition

--

Elaine Flook - Style Not Fashion
in
Fashion Police

How To Get Your Clothes To Fit Better

Understand why your clothes don’t fit your body shape and what you can do about it.

8 min readFeb 29, 2024

--

6

Yellow measuring tape on neutral background

--

6

Elaine Flook - Style Not Fashion
in
Fashion Police

Why We Love A White Blouse

The timeless elegance of the white blouse: A wardrobe staple that stands the test of time.

6 min readJan 25, 2024

--

1

Seated dark haired girl in white collared shirt, sleeves rolled up and faded blue jeans

--

1

Elaine Flook - Style Not Fashion
in
Fashion Police

Stress killed my creativity

How I found myself in a creativity desert

4 min readNov 25, 2023

--

Desert sand to the horizon of blue sky

--

Elaine Flook - Style Not Fashion
in
Fashion Police

In Defence Of A Floral Print Midi

How department stores try to set fashion trends

3 min readOct 5, 2023

--

3

Girl wearing cream dress with floral print, carrying a sun hat by the sea

--

3

Elaine Flook - Style Not Fashion
in
Fashion Police

Crown To Couture

Style and Celebrity from the Georgian Court to the Red Carpet

5 min readSep 12, 2023

--

2

Crown To Couture

--

2

Elaine Flook - Style Not Fashion
in
Fashion Police

Behind the Seams with the Angels of Costume

The fascinating world of theatrical costume production and storage

6 min readSep 6, 2023

--

2

Woman in 1950s clothes looking at a rack of patterned dresses

--

2

Elaine Flook - Style Not Fashion
in
Fashion Police

How To Wear Patterns

Enliven your wardrobe by putting together patterns you

5 min readAug 14, 2023

--

1

How To Wear Patterns

--

1

Elaine Flook - Style Not Fashion
in
Fashion Police

The Little Black Dress

The Timeless Elegance of the LBD

6 min readJul 7, 2023

--

Chanel 1926 in Black Dress, pearls, smoking cigarette

--

Elaine Flook - Style Not Fashion

Elaine Flook - Style Not Fashion

Former Head of Branding & Corporate Identity for a global investment bank, Personal Performance Therapist, Creator and Stylist.

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams