Elaine Flook - Style Not Fashion – Medium

Elaine Flook - Style Not Fashion

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Elaine Flook - Style Not Fashion

About Me — Elaine Flook

I spent around 20 years working in design management and corporate branding. I cut my teeth as a Publicity Executive for a UK TV company…

Mar 12, 2022

Mar 12, 2022

Elaine Flook - Style Not Fashion

A Passion for Pashmina

One of the most useful and effective accessories you can own

May 15

A Passion for Pashmina

May 15

Elaine Flook - Style Not Fashion

Keep Calm and Wear it Well

How the 1940s demonstrated that style is a statement of strength, and fashion is a form of defiance.

Mar 19

Keep Calm and Wear It Well image for the Chersey Exhibition

Mar 19

Elaine Flook - Style Not Fashion

How To Get Your Clothes To Fit Better

Understand why your clothes don’t fit your body shape and what you can do about it.

Feb 29

Yellow measuring tape on neutral background

Feb 29

Elaine Flook - Style Not Fashion

Why We Love A White Blouse

The timeless elegance of the white blouse: A wardrobe staple that stands the test of time.

Jan 25

Seated dark haired girl in white collared shirt, sleeves rolled up and faded blue jeans

Jan 25

Elaine Flook - Style Not Fashion

Stress killed my creativity

How I found myself in a creativity desert

Nov 25, 2023

Desert sand to the horizon of blue sky

Nov 25, 2023

Elaine Flook - Style Not Fashion

In Defence Of A Floral Print Midi

How department stores try to set fashion trends

Oct 5, 2023

Girl wearing cream dress with floral print, carrying a sun hat by the sea

Oct 5, 2023

Elaine Flook - Style Not Fashion

Crown To Couture

Style and Celebrity from the Georgian Court to the Red Carpet

Sep 12, 2023

Crown To Couture

Sep 12, 2023

Elaine Flook - Style Not Fashion

Behind the Seams with the Angels of Costume

The fascinating world of theatrical costume production and storage

Sep 6, 2023

Woman in 1950s clothes looking at a rack of patterned dresses

Sep 6, 2023

Elaine Flook - Style Not Fashion

How To Wear Patterns

Enliven your wardrobe by putting together patterns you

Aug 14, 2023

How To Wear Patterns

Aug 14, 2023

Elaine Flook - Style Not Fashion

Elaine Flook - Style Not Fashion

Former Head of Branding & Corporate Identity for a global investment bank, Personal Performance Therapist, Creator and Stylist.

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